How to take video marketing seriously in 2019
Guess what your future customers are doing right now? If they are not currently watching a video of some description online, you can almost be sure that they’re either about to or have very recently done so.
Here are the stats right from the mouth of Google:
Companies who advertised exclusively on prime-time TV could have reached 56% more 18-49-year olds if they had chosen to make the smart move of advertising on YouTube as well.
Rather than this be a cause for panic, see it as the ultimate opportunity. For the first time in broadcast history, video advertising that has the potential to reach millions of viewers is within the reach of even the smallest of businesses. If you want to ensure that your marketing resources are allocated to areas that will give you the highest return on investment, it is imperative that you incorporate video into your marketing strategy right away.
Understandably, if you are new to the game, finding an entry point can be daunting. Sure, you once took a video of your son’s birthday party, and there was that time that you made a moving collage of your holiday snaps — but when it comes to creating compelling video content for your business, where do you even begin?
We’ll let you in on three most important considerations when it comes to creating video content in 2019.
1. Be professional.
Yes, everyone is looking at video content. Yes, that means that millions of eyes could be drawn to your content. Yes, that could translate to potential customers and ultimately a pleasing bottom line.
But like anything, when it comes to video marketing, there’s fine print — and in this case, it comes in the form of, “but do you even know how many other videos are out there?!?”
Here’s the thing. You are competing with a plethora of stimuli. There is so much on the internet that will instantly result in a click away from your business.
So what should you do? Quite simply, make sure that your content stands out. This means that you cannot rely on shooting something on your cell phone and getting your teenage son to cobble it together on some app on his iPad. If you’re serious about generating revenue from your video content, you must ensure that you go the pro route.
Remember, this content is the moving face of your company. You want to ensure that the image you put out there is the one you want the world to see.
2. Tell the story only you can tell.
What is it about your company and its story that is truly unique? Is it a family business that comes with a set of values that you want to share with your customers? Is it a passion project that you came up with on the peak of Kilimanjaro? Is it your team that makes you stand out from the masses? How does your product truly differ from the competition? Where do you see your company in years to come? What are your core ideals? To understand what really sets you apart, you must get to the heart of who you are as a business — and then you have to find a way to reflect this in your video content.
3. Use videos to solve people’s problems
Instructional videos are an excellent way to draw people to your products and services — and keep them there.
At the heart of commerce is this idea: companies should exist to solve problems for their customers.
Quite simply, your videos should illustrate to your audience how you are able to do that. When they search their dilemma, your video should be their answer. In this way, video content becomes a conversation between you and your potential customers, a way of drawing them towards you by illustrating right off the bat what your solution is to the issue they have.
Whether you are Fortune 500 company or a start-up with an employee count of 1, using video to market your company is no longer an option. Luckily, it’s easier than ever to create content that truly reflects your company’s ethos, and casts your products in the best light possible.
We’ll leave you with this final piece of advice: there is no time to delay. Get working on your video content strategy right away. We can’t even tell you how many eyes are looking for your video right now.